Consumers and businesses want responsible travel. How can the industry deliver it?
The travel industry may have been forced into crisis mode at the hands of the pandemic, but as I look out to 2022 and beyond, I see a brighter future ahead.
In November, I was in Glasgow for the COP26 climate summit where I found a renewed sense of optimism: industry leaders I met with and spoke to in person—after a long period apart—showed a real willingness to address sustainability.
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