In 1964, the Sabre airline reservation system was released, and it quickly became the largest private, real-time data processing system in the world. Then, in the late 1990s, the internet transformed the travel industry again. Passengers are more connected than ever, but the systems that once propelled the travel industry forward now often hold it back. Inflexible, cumbersome travel processes can be difficult to use compared to other industries.
In 2017, mobile will account for 40 percent of US digital travel sales. A growing number of people are using smartphones to plan their trips. Digital travel sales in the US will reach $189.62 billion this year, and 40 percent of those sales will come from mobile devices. As of 2013, 75 percent of the world’s travelers use tablets and smartphones while traveling, so connectedness is nearing ubiquity. Those numbers are expected to grow over time because travelers who don’t have smart phones aren’t able to access important information…
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