Of course, even the best-laid holiday plans aren’t set in stone. Our survey found that fluctuating gas prices, new COVID outbreaks, supply shortages, and economic hardship could all influence how consumers celebrate this year.
If consumers are forced to cut their holiday budgets, 64% will reduce their travel spend, while 36% will spend less on physical goods. Of those who would reduce their travel spend, 35% would travel closer to home, 20% would drive more and fly less, 18% would stay with…