With roughly six million trucks on European roads, in an industry that employs ten million people, road freight plays a vital role in Europe’s economies. Despite various European countries’ decarbonization initiatives to shift freight volume from road to rail, trucking still represents around 75 percent of modal share.
Still, trucking remains a fragmented and analog industry. On average, there are only five employees in each trucking company, and 90 percent of trucking companies have less than ten trucks. As smaller companies tend to lag behind in digitization, procurement still occurs via manual exchange of emails or phone calls in many cases.
Digitization and systematic data collection could offer trucking companies of all…