China is now the second largest market for theme parks globally, and even during the challenges of the COVID-19 pandemic the country’s attraction industry continued to evolve, expand, and hold its global position.
A new report, China’s theme parks face a new era, highlights several trends that are shaping the industry, and identifies opportunities for both greenfield developments and existing destinations to provide new product offerings that enhance the visitor experience.
Driven by strong consumer enthusiasm, China’s theme park industry has transformed considerably over the past few decades, with hundreds of local players tapping into a rapidly growing market. International brands with strong…