As countries across the world grapple with climate change, the shift to passenger rail offers an important lever for reducing CO2 emissions in the transport sector. Identifying what motivates consumers to opt for train travel can give operators and policymakers insight into how to improve the attractiveness of this mode of transport.
In Europe, various stakeholders—including railway companies, governments, and corporates—have already taken a variety of approaches to entice travelers to take the train. For instance, train operators have invested in new high-speed trains to increase attractiveness and convenience. They have also introduced price caps for high-speed lines, or granted free travel for children and youths. Moreover,…