In 2013, Shoaib Makani cofounded a start-up that he hoped would make the trucking industry more efficient through digitization. The goal was to give truck drivers and fleet managers better insights into what was happening both within their cabs and across their operations. “We named the company KeepTruckin because it captured the essence of that mission and the people who we wanted to serve,” Makani says. “Drivers loved it.”
KeepTruckin got early backing from investors including Google Ventures. And it scaled up: it now has more than $250 million in annual recurring revenue, with an annualized growth rate of roughly 70 percent.
But this April, nine years after KeepTruckin’s founding, Makani changed the…