A Silicon Valley pitch that involves the phrase “It’s Uber for … ” will probably elicit skeptical eyerolls from investors, who know that many such proposals don’t live up to their promise. However, when Lior Ron says “Uber for trucks,” ears prick up. That’s because no other entrepreneur can boast full access to all of Uber’s technologies.
Ron is the head of Uber Freight, the tech giant’s logistics spin-off. Launched in 2017 as an autonomous business division within Uber, Uber Freight connects shippers to carriers with capacity. “We stand on the shoulders of a giant,” says Ron, whose team has raised more than $1 billion from external sources.
At a time when the trucking industry is plagued by rising fuel…