NDC has been around for several years with still many airlines embarking onto it. NDC is much more than a technology project, it is about making relevant offers to customers and controlling the offer and the order.
A common criticism is that NDC provides no added value and differentiation, but only leads to higher complexity. When airlines go down this route, GDS contracts are often neglected, as is the overarching distribution strategy. It is strongly recommended to implement NDC with a…