This is the second post in our three-part series exploring how the world’s leading Online Travel Agencies (OTAs) are tackling the consumer desire for more sustainable travel choices.
In this piece, we will explore the options currently provided by OTAs. As well, we will delve deeper into how these booking platforms can work towards a more comprehensive portfolio of sustainable travel offerings. We screened ten of the most popular booking platforms around the globe to reveal the patterns and dissect the features shaping the future of sustainable travel bookings.
In our third and final post, we will discuss how OTAs can effectively deal with booking hurdles. Furthermore, we will look at what opportunities enter the travel market in the near future.
OTAs Are Taking Two Approaches
Through our research, we have identified two major areas in which ten of the most popular booking platforms are focusing their sustainable travel efforts—booking options and education. We differentiate…
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