A successful digital marketing campaign generates interest, showcases unique offerings, and helps to achieve your marketing goals. With travelers engaging on so many different channels for trip research and planning, it’s critical to get your message in front of them wherever they are online.
This is where a multichannel strategy comes in. A multichannel approach means knowing your audience, using data to understand travel intent signals so you’re getting in front of them when they’re in the market to travel, meeting them whenever they are online, and engaging them with the right message.
Why Multichannel Marketing?
A multichannel marketing strategy helps you establish your goals and then use data to meet and exceed them. On average,…