About
Tuscany is one of the most popular destinations in Italy, known for its landscapes, history, monuments, artistic legacy, and local hospitality. The Visit Tuscany team sought to showcase all that Tuscany has to offer to travellers and prove the effectiveness of their marketing efforts.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Tuscany is one of the most popular destinations in Italy, known for its landscapes, history, monuments, artistic legacy, and local hospitality. The Visit Tuscany team sought to showcase all that Tuscany has to offer to travellers and prove the effectiveness of their marketing efforts.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Challenge
The Visit Tuscany team wanted to increase brand awareness and encourage travellers to visit the destination through engaging videos. They sought a partner who could support them in launching a campaign across several markets. As proving the effectiveness of ad spend can often be challenging for destinations, it was important to measure the impact of their ad spend and demonstrate increased intent to travel to Tuscany.