Travelers today are bursting with ideas on where they want to travel, who they want to visit, and what they want to see. People are planning trips 24 hours a day, 365 days a year, and it’s time for travel marketers to be strategic in this reality. Always-on is always thinking ahead. Your property may be at 98% occupancy now, but turning “off” your digital marketing means you’re missing out on potential bookings in the future. Taking a dynamic, always-on approach to digital marketing can take your strategy to the next level.
What is Always-On Marketing?
Always-on marketing uses first-party data to segment your audiences and then analyzes the intent signals of those audiences to better understand how and when to engage with them. The…