Funding to B2C travel startups always outpaces B2B
because of the investments needed for consumer businesses to scale.
But the share of B2C versus B2B funding tells an
interesting story – it has trended toward B2B companies for years, and in 2021
B2B funding hit its highest share ever, at 39% according to Phocuswright’s
travel research report The State of Travel
Startups 2022.
This was in part due to $3 billion going to the top four
urban transportation companies in China, which all operate on a B2B basis:
WeRide ($1.5 billion) HT Aero ($500 million), Deeproute ($500 million) and
Momenta ($500 million).
In terms of the number of deals, B2B continues to gain
share, even into 2022.
Although B2B…