The Cooler Keg is a new startup operating out of Northern Kentucky that is quickly making waves on social media app TikTok. The business offers a unique product: a portable keg cooler that can keep beer chilled and ready to serve for up to 12 hours. The Cooler Keg is the brainchild of co-founders Tyler Mattscheck and Jake Schoneker, who came up with the idea after they were approached by a friend who was looking for a way to keep his keg cold during an outdoor event.
The Cooler Keg is designed to be compact and easy to transport, with a sleek black exterior and stainless steel interior. It can hold a standard-sized keg, and is equipped with a tap system for easy pouring. The Cooler Keg is designed to be used outdoors, and is ideal for events like tailgates, barbecues, and outdoor parties.
The product has quickly gained a following on TikTok, with the company’s videos racking up thousands of likes and shares. The Cooler Keg has also been featured in several local news outlets in Northern Kentucky, and has started to attract attention from larger national media outlets as well.
Part of the appeal of The Cooler Keg is its novelty factor. The product is unique and eye-catching, and has the potential to be a conversation starter at events. But the company is also positioning itself as a practical solution for anyone who wants to keep their beer ice-cold while outdoors. The Cooler Keg is marketed as a product for “anyone who loves beer and being outside,” and appeals to a wide range of consumers.
As a startup, The Cooler Keg is still in the early stages of development. The company is currently working to build its brand, and is actively seeking out new customers and partnerships. The founders have launched an online store where customers can purchase The Cooler Keg directly, and are also exploring potential partnerships with beer companies and other outdoor brands.
Overall, The Cooler Keg is an example of the creativity and innovation present in the startup scene. By leveraging social media to gain a following and embracing a unique niche product, the company has been able to generate buzz and attract attention in a crowded marketplace. If the founders are able to continue to capitalize on this momentum, The Cooler Keg has the potential to become a household name in the outdoor and beer industries.