Concacaf Launches TikTok in Partnership With Wave Sports + Entertainment, Account Will Support Canada, Costa Rica, Mexico and U.S. Teams
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Concacaf, soccer’s governing body for North and Central America, is launching on TikTok in partnership with Wave Sports + Entertainment in support of the confederation’s four teams competing in the FIFA World Cup: Canada, Costa Rica, Mexico and United States.
Wave Sports + Entertainment will produce original content and manage the TikTok account on behalf of Concacaf. Wave’s flagship soccer brand, FTBL, has roughly 10 million followers across all its social accounts. In addition to introducing personalities and perspectives for the four World Cup…