If one hadn’t become so accustomed to it over the last few years, then Airbnb’s sales and marketing advantage over its major rivals would be stunning. Then again, Airbnb widened that gap in the second quarter.
In the accompanying chart, Skift examined online travel and short-term rental players sales and marketing spend as a percentage of revenue in the second quarter, and Airbnb’s brand advantage was blinding.
Airbnb shelled out just 18 percent of revenue in the June…