For businesses, communities are a superpower. Building communities for your customers can bolster marketing efforts, deliver rapid R&D, drive the customer journey, and much more. In a previous article, I talked about the value of brand communities and how two small and medium-sized businesses successfully leveraged their communities to drive business value. Today, we’ll explore how two global brands have seen success with the same strategy.
Airbnb host communities
Let’s first take a look…