Kurt Weinsheimer, Chief Solutions Officer at Sojern, believes that ChatGPT is a revolutionary form of communication with many potential uses for travel and tourism companies. In an episode of TTG Conversations, Weinsheimer explains the benefits and limitations of ChatGPT for these industries, how Sojern is utilizing it with AI and big data for precise traveler engagement, and how ChatGPT will change the role of content creators and marketers. ChatGPT’s ability to accurately understand human language and engage in personalized conversation makes it a valuable tool for companies seeking to enhance customer experience and increase sales. However, there are limitations to ChatGPT’s current capabilities, including its inability to truly understand the nuances of human emotion and context. Nonetheless, Weinsheimer believes that ChatGPT will continue to evolve and transform the way companies interact with their customers.