SINGAPORE, 7 October 2021: SiteMinder, a leading open hotel commerce platform, has partnered with the travel industry’s digital marketing leaders to open a full direct booking opportunity for its more than 32,000 hotel customers.
The partnerships form part of Plug-in Apps – an extension of the SiteMinder Booking Engine – which brings digital marketing to the hands of hoteliers for the first time and allows them to build their technology stack.
Plug-in Apps comprise best-of-breed applications in digital
marketing, remarketing, price comparison, chatbots, loyalty, upselling and
reviews, including Sojern, HiJiffy, Lassie and The Hotels Network. Their
integration, which follows the 33% growth in direct reservations that
SiteMinder saw through its hotel commerce platform during the first half of
this year when compared to the same period in 2019, will support hotels in
enhancing the booking journey of their guests and driving conversions.
A digital marketing provider powered…
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