It’s been a busy spring in the travel world, with product rollouts from Expedia Group, Google and OpenAI, among others. So when more than 500 travel insiders gathered in Barcelona Monday for the start of the 2024 Phocuswright Europe conference, there was a lot to chew over even before the start of the networking happy hour.
But, like choosing among a tray of canapés or between a glass of Rioja and cava, where to begin? Perhaps it’s with Expedia’s travel assistant Romie, which can “roam” with travelers, even joining their chats on Messenger, Whatsapp or text to provide timely information about trip planning.
Or maybe it’s Google Gemini, which was already supplying information about…