From the revolution in human-machine interface, to transformation of the Middle East, it’s all happening here
There’s nothing like being on the ground, and getting around, to feel the energy and vitality of a region on the move and my trip, covering Saudi and Dubai, this time left me with no doubt that this is a market that will shape the future of global travel, not only in terms of its travellers but also in the tech innovations to come.
In addition to Emirates, I flew with flydubai, flynas and Saudia and so had a mix of travel experiences but it was all good. No major hassle, all pretty efficient, just a lot of people. In my session with Steven Greenway, CEO of flyadeal, he predicted that the Riyadh-Jeddah…