Words such as excitement and nervousness sum up how the business travel community felt about generative artificial intelligence a year ago.
Executives were excited about the potential not only for improving the traveler experience but also efficiency and productivity behind the scenes.
But they were also cautious. There was general concern about data privacy, hallucinations, the possibility for bias to creep in and whether the technology would threaten jobs.
Fast forward to 2024 and on the eve of the Business Travel Show, has anything changed?
A recent paper on emerging technology trends in corporate travel from PhocusWire sister brand BTN, and sponsored by travel management company CWT, revealed…