Ahead of Phocuswright Europe in Barcelona on June 10-12, travel leaders have shared their thoughts about how artificial intelligence has impacted the travel experience so far.
Experts have also predicted where it could go in the future, as Artificial Intelligence will be the key theme at this year’s event in Spain.
Some have mixed opinions about whether AI is changing the way we travel.
Eric La Bonnardière, president of Evaneos, thinks AI’s impact on travel is about to grow exponentially.
He said: “AI is already changing the way we travel by providing personalized recommendations, improving service to travelers via chabots or instant assistants available 24/7, or enabling new forms of intelligent tourism through the use of augmented…