A new report from Amadeus has revealed that the adoption of New Distribution Capability (NDC) has accelerated over the past 18 months, as today’s travellers demand a seamless and personalised experience.
The report is based on insights from airlines, travel agencies and corporations, as well as Amadeus’ own experts. It showed the travel industry’s readiness for NDC and cited 2021 as the year that NDC is being adopted at scale.
Airlines have begun to make tailored offers available, as well as to experiment with innovations like ‘continuous pricing’ and new types of bundled offers. Travel sellers of all shapes and sizes are now going live across the…