Technology has finally caught up with travel’s aspiration to provide a much better retailing experience for customers, Sabre’s president told Phocuswright.
Kurt Ekert told the annual conference in Phoenix, Arizona, that he expected to see a step change for Iata’s emerging standard New Distribution Capability.
“I think that technology is finally here and I think you will see NDC gain much more adoption than before,” he said.
“If you think about airlines when the economy is robust the…