Sabre and IATA are working to “a shared vision” to roll out the Offers and Orders (O&O) distribution and retailing platform as a better alternative to the legacy airline passenger system.
Investing billions in its own technological transformation – including a US$100m spend in 2022 alone – to drive innovation and transformation across the industry, Sabre is targeting O&O for “an aspirational goal of 100 per cent transition by 2030”.