If your company is sitting on troves of data, you’ve probably got everything you need to make your business run faster.
That’s according to Hilton chief information officer Michael Leidinger and Starbucks vice president of data and analytics technology Rajesh Naidu. This week at AWS re:Invent, a conference for business owners and other technical decision-makers hosted by Amazon Web Services in Las Vegas, the executives spoke about how their respective companies leverage data to create better products and improve their businesses.
Here are three ways Leidinger and Naidu say you can use your company’s data as a secret weapon.
1. Improve your customer service.
Starbucks locations store data in the cloud, which allows the company to access it in real time. As Covid-19 shut down stores, the coffee giant shared information about service interruptions on its app and website. Almost immediately, customers were able to see which stores were remaining open as well as…