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Italy Is Piloting Its Own ‘Netflix for Culture’ for Art Shows and Performances, in Hopes of Helping Struggling Institutions Stay Afloat | Artnet News

A new platform dubbed the “Netflix for Italian culture” launched in Europe this week, streaming content ranging from live operas and documentaries to virtual tours and museum exhibitions. The initiative aims to promote Italian culture worldwide while exploring new revenue streams for cultural institutions that have been struggling amid the pandemic.

Backed by the Italian ministry of culture, the online platform ITsART was inaugurated on November 23 and is now available in 26 countries in Europe initially before it rolls out a global expansion next year to the United States and China.

The platform’s library boasts more than 1,275 titles divided into three sections: “stage” for performance arts shows, “sites” for virtual tours to historic locations and museums, and a section called “stories” where one can watch movies and documentaries.

Much of its content is drawn from its partnership with more than 100 cultural institutions in Italy. There’s no lack…

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