A UK ski company has highlighted the devastating impact of the ongoing French travel ban, predicting it could cost ski resorts up to 600 million euros over the course of the season
A spokesperson for the Oxford Ski Company said:
As French resorts continue to plead with the government to relax the current restrictions, we as a UK agent continue to look ahead into the abyss, with no indication of a review date or restriction shift.
When the initial announcement was made, Christophe Lavaut, director of Val d’Isere, said: ‘It’s an economic disaster. No business in any sector can make it, losing 42 per cent of its clients in two days.’
Since then, resorts in France have been told they will receive financial support to fill the void left by the absent UK contingent. In 2018 the revenue generated by ski resorts in France was €1.4billion (Statista 2018), which based on Mr Lavaut’s metrics would suggest a country-wide financial sacrifice of over €600million – and whilst this is…