CODY, Wyo., Sept. 21, 2022 /PRNewswire/ – The Park County Travel Council (PCTC) has unveiled “Cody Yellowstone, Wild” — a new creative marketing campaign designed to support the region’s ongoing tourism recovery efforts in the wake of the COVID-19 pandemic and recent flooding in Yellowstone National Park.
The campaign, which includes a fully integrated marketing mix of video, digital and traditional advertising, social media, and a local ambassador program known as #WildWatch, taps into