Many tech companies in the Web 2.0 ecosystem have achieved significant business success by using private data as a tool for analysis and as a marketable product. The collection of user data has become a pillar of the Web 2.0 ecosystem, but it has increasingly become an issue for companies. As consumers have become more aware of the use of their private data, this has started to affect the way that they interact with tech companies and their products.
As data breaches have plagued companies…