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Celebrity Cruises®, known for next-generation ships at the intersection of architecture and design, is riding the wave of the future of art with its first foray into non-fungible tokens (NFT).
In partnership with acclaimed artist Rubem Robierb, a longstanding featured artist with the cruise line, Celebrity has launched the Peacemakers Sunset NFT collection, complementing Robierb’s powerful Peacemakers sculpture featured on its brand new ship, Celebrity Beyond. Each NFT includes two money-can’t-buy invitations to the ship’s exclusive naming ceremony and sailing in Fort Lauderdale, 4th – 6th November.
The new NFT collection consists of an edition of five motion art pieces, one of which is currently on display at the Cube Art Fair in Times Square from 18th – 22nd May. On 1st June, the NFTs will then become available for purchase via the OpenSea platform. Proceeds from the sales will go to the artist.
Additionally, a variation of these NFTs titled “Peacemakers, Blue Sky” can be found onboard Celebrity Beyond, making it the very first NFT at Sea.
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“Innovation is a pillar of the Celebrity Cruises experience and a distinguishing characteristic of our ships, so it’s only fitting to bring this heritage into the new digital revolution of NFTs and the metaverse,” said Celebrity Cruises’ Chief Marketing Officer Michael Scheiner. “The scale and scope of what’s possible in this space, and the way we can connect our guests with new immersive and accessible experiences, is really endless. It’s exciting to take this first step with the talents and artistry of Rubem.”
“Peacemakers represents two interlaced doves, a tribute to the peacemakers of the world, and the NFTs bring to life the idea that peace is a collaborative act that can never be taken for granted,” said Rubem Robierb. “Yin and Yang, masculine and feminine, me and you. If we want to end all battles and conflicts, there is only one…