The term ‘metaverse’ refers to the creation of virtual worlds that are centred on connection. Users can explore the metaverse with digital avatars that can engage with each other – or with other brands and businesses who create virtual products or storefronts in the space. The chance for brands to connect with consumers in a new virtual space is an opportunity for all forms of business, but there is a particular benefit for travel.
Airlines are starting to explore features of metaverse…