SOUTH KOREA. At CES 2023 – dubbed the world’s most-influential tech event – in Las Vegas this month, Lotte Duty Free presented a virtual shopping space hosted in the metaverse.
‘Virtual Lotte Duty Free Tower’ featured four floors of virtual shopping space dedicated to the key fashion, cosmetics and perfumes categories, replete with lobby, boutiques and fitting rooms.
Customers wearing head-mounted display (HMD) devices could move avatars around the virtual space in what Lotte Duty…