Citing data from its latest Holiday Habits report, almost half (47%) of those polled by Abta said they planned to visit a new destination, with 41% heading for a new country.
Meanwhile, consumers took an average of 3.4 trips in 2023 at home and abroad, with 58% planning a UK break this year – prompting Abta to include a domestic destination for the first time in its 2024 top 10.
Graeme Buck, Abta’s director of communications, said: “Destinations to Watch offers an array of inspiration for travel over the next 12 months.
“The reason we produce the report – with destinations identified by Abta travel experts – is to get people thinking and talking about their holidays for the coming year, as well as encouraging them to seek help from an Abta member travel expert to plan and book their trip.”
Here are Abta’s 10 to watch:
