The 30-year-old villa specialist will join brands such as Kuoni, Carrier, CV Villas, Kirker, Jules Verne and Journey Latin America within the Der Touristik UK group.
Owner Julie Blake, daughter of Solmar’s founders John and Maria Tayler, will remain in her position as managing director of the brand, reporting into Der Touristik UK chief executive Francis Torrilla.
Torrilla pledged to protect Solmar’s values, which he said had made it “so successful”, as well as invest in the specialist “with the ambition to grow it into the largest villa operator out of the UK”.
Staff at both Solmar and Der Touristik UK have been told the new ownership will bring growth and “extra jobs”.
Der Touristik UK plans to make Solmar Villas product available to book through all 27 of Kuoni’s UK stores. It will also continue working with the UK travel trade, a Der Touristik spokesperson confirmed to TTG.
