The US travel industry is well on its way to a full recovery from 2020’s pandemic-driven nadir, and with this recovery has come a return to ad spending. Travel industry players upped their digital ad budgets by 42.7% last year, and we forecast a 22.5% boost for this year. Next year, travel will grow its outlays faster than any vertical we track.
Although it was precipitated by a dramatic fall, no other industry will produce growth akin to what we’re projecting for travel through 2024. Every industry grew spending enormously last year—including travel—but most of the others are now coming back to earth. Overall national growth in digital ad spending is expected to be 17.8% this year and 14.2% next year. Travel will outperform…