The unmatched mindset and lively spirit of the Puerto Rican people are brought to life via a brand campaign that invites travelers to experience the destination the Boricua way
SAN JUAN, Puerto Rico, May 3, 2022 /PRNewswire/ — Discover Puerto Rico, the Island’s Destination Marketing Organization (DMO), announced today alongside Puerto Rican tastemakers and the local tourism industry, the unveiling of ‘Live Boricua,’ a brand campaign no other destination can claim. A movement born out of Puerto Rico—with insights, creative, and assets from and driven by Puerto Ricans—highlights how to enjoy things the Boricua way, which means a person of Puerto Rican descent. ‘Live Boricua’ is being brought to life via new advertising and activations that spotlight #LiveBoricua moments shared by Puerto Ricans, Puerto Rican diaspora, and destination lovers.