Greece’s professional congress organizers (PCOs) and destinations events specialists are once again calling for more active promotion of the Greek MICE tourism product, highlighting the industry’s value for the Greek economy.
Speaking to journalists during a recent media event, Sissi Lygnou, the president of the Hellenic Association of Professional Congress Organizers & Destinations Events Specialists (HAPCO & DES), referred to the MICE (Meetings Incentives Congresses Events) industry as a “treasure” of Greek tourism, one that – if promoted – could give a significant boost to the development of Greece, considering that it has no seasonality; it attracts high-end and high-income audiences; and also promotes the country to…