27 Sep 2022by James Chapple
Hit London stage show Wicked has set up a dedicated direct sales portal for agents and appointed a trade lead to help agents maximise sales.
Jo Bachelor will be tasked with launching Wicked Direct to the trade, a self-service booking portal for registered agents supported by an in-house sales team.
Wicked Direct comprises four sales channels – B2B, group sales, MICE, and youth + students. It will provide real-time ticket access and availability, instant booking confirmation with seat locations, package rates, access to add-ons, and 24/7 booking…
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