Many leading players in the travel industry are generously shifting away from the conventional methods of marketing, heading towards experience-based marketing techniques, writes, Prashant Kumar
How can one truly review or appreciate a product or service without experiencing it first-hand? In this digital-first society bonded by tech, the answer to the questions remains the same: you can’t! back in the days when just a Tv advert was enough to do the job, today the extreme segregation of the market demands to be innovation and experimentative.
Everything comes down to brand-building,…
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