Global technology company, Mastercard, has announced the signing of a partnership with the Kenya Tourism Board (KTB) to help Kenya’s tourism sector rebound to its pre-pandemic level.
The three-year collaboration is the first-of-its-kind for Mastercard in Africa.
The aim of the MoU is to drive growth of tourism numbers into Kenya by leveraging various Mastercard channels, including its Priceless.com platform.
The MoU also includes increasing transparency on tourism trends, anonymized traveler profiles and economic impact through Mastercard’s Data Insights capabilities, which will enable KTB to plan, execute and improve its campaign reports.
“Tourism is a critical sector for driving employment in any country. At…