25 Nov 2021by James Chapple
Agents must urgently renew their focus on marketing ahead of peaks by embracing new mediums, personalising their messages, and ensuring any marketing efforts aren’t a mere after-thought.
That was the message from Jet2holidays head of trade sales Alan Cross at the airline and operator’s VIP agent conference in Leeds on Thursday (24 November) where Jet2 debuted a new Travel Made Simple confidence campaign, which will give agents more tools and avenues to leverage Jet2’s joint marketing provisions.
The operator also unveiled four new “brozines” – brochure-come-magazines – with a greater focus on lifestyle content designed to reignite holiday conversations with clients, some of whom may not have travelled for the best part of two years.
“It’s time to have a serious look at your marketing activity,” said Cross. “It’s easy to become complacent. Today may just be the wake up call…