Regional tourism organisations have a new tool to help them better plan for growth with a monthly snapshot of visitor patterns, including how things have changed during the pandemic.
The Ministry of Business, Innovation and Employment (MBIE) and Data Ventures worked together over the past couple of years to develop monthly estimates of unique local and visitor populations for each of 31 Regional Tourism Organisations (RTO), as well as national data.
The monthly unique regional population estimates, known as the MURPEs, were expected to help RTOs coordinate activities in their regions, alongside the…
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