Although air travel markets have undergone unprecedented disruption in 2020, one day we will return to a market where some airports are effectively at capacity while others are working hard to win new air services. Meanwhile, airlines, as ever, will be trying to understand what the best route network is and where they can best deploy their aircraft.
Many of the questions being asked can be answered by the insights available from four approaches to the analysis of air passenger data.
Demand analysis uses the trends in passenger traffic over time to build a picture of which destinations are gaining in popularity and which are waning.
Unserved analysis can show where passenger interest is building and in the face of insufficient direct airline capacity passengers are finding indirect means to travel – a sure sign that there is potential for new air services.
Gap analysis shows where an individual airport has a weakness in the route network provided by scheduled airlines, especially…