The initiatives are being pursued as part of a collaborative partnership between Mareeba Shire Council and the town’s chamber of commerce and are focussed on boosting the economic potential of the tourism industry.
The strategy has the support of regional tourism organisation, Tourism Tropical North Queensland, with the new local tourism organisation (LTO) to be funded by the council with money it has previously spent on destination marketing activities itself.
Council had made it clear it will not be reducing other funding usually provided to other organisations.
Council has also committed to contributing $25,000 towards the LTO for destination marketing and promotion of the shire, but the budget allocation will be reviewed at the end…
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