Tourism Western Australia (Tourism WA) has launched a new campaign, Walking On A Dream, in Singapore, where the city-state has emerged the top source market for international visitors into the state.
Aimed at aspirational travellers, the campaign brings to life the wonders of Western Australia and references its rich Aboriginal culture. The A$15 million (US$9.9 million) campaign will feature across various media including print, OOH, digital and social platforms.