Every industry that relies on connectivity, whether physical or digital, requires standards. So why did it take so long for the experiences sector to finally come to terms with the need for them? To travel industry insider, the path will look familiar.
In 2008, at the Phocuswright conference in Los Angeles, Valyn Perini, the executive director of the OpenTravel Alliance at the time, approached me at the buffet line and we struck up a conversation about standards in the experiences sector of the travel industry. I was already aware of Valyn and the work that she and OpenTravel were doing in more established sectors like air, hotel and car rentals.
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