Hispanics travel more, taking an average of two more trips than non-Hispanics. When they travel, Hispanics outspend non-Hispanics by an average of $300 and are more likely to travel in a larger group of people, which means more spending dollars per trip.
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Hispanics are a lucrative market, and their culture often influences them. One study found that these consumers connect more with elements such as family, music, and history than all other ethnic segments.
As the most significant minority in the U.S., Hispanic travelers are a largely untapped niche market that could help reinvigorate…
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